I had a meeting with an online marketing expert recently. We discussed the many different platforms that are out there, and analyzed the ones that would benefit my business the best. Then we went thru the top dogs in social media and online networking.
So, now I am actively using LinkedIn. I signed up last year but really didn't understand it's purpose in regards to my work and business. Over the last 2 weeks I have connected with many potential clients. This has been an extremely easy way to make that dreaded first contact and introduction.
From giving LinkedIn my attention for about 20 minutes a day for the last 2 weeks I have signed 4 jobs, deriving directly from LinkedIn. I consider this to be a good return on investment.
Here's a link to a recent blog post about using LinkedIn to promote your business;